Briefly explain the origin of your business idea
Provide some key details about your business. What do you offer?
What demand does your business meet?
What do you consider to be your unique selling point?
What are the key aims of your business?
Provide details on your target audience. Which demographic(s) are you aiming to appeal to?
What are your business goals for the next 2 years?
How do you intend to make use of an investment into your business?