Why use Social Media?
The decision to incorporate social media into your business’ promotional strategy is one of the best choices that you can make. In a society where the ways in which businesses engage with their customers is constantly evolving, by staying connected to your customer base through social media platforms will ensure that:
- You target your marketing campaigns to a customised audience.
- You can directly monitor and discover what your customers expect from you as a business.
- You have unlimited access to a wide range of hot, warm and cold leads.
- You have an affordable platform to communicate clear messages about your product or services.
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Whilst social media is undoubtedly a useful tool for expanding your customer base and promoting your business, it is only truly effective when planned and implemented properly. There are many reasons why you should establish your business on social media. One of the most common reasons is to direct traffic to your website – the virtual hub of your business. This is why the joint use of strategised social media and a professionally designed website is so effective.
At AOD Digital Hub, we understand the huge potential that social media has and our knowledgable team is here to help guide your digital presence in the right direction. Promoting your business via social media is not just highly cost efficient, but through content marketing and targeted networking, you can access and engage directly with an unlimited customer base, all at a fraction of the cost of using traditional advertising methods.
The need to develop a clear brand identity on social media is often overlooked. Your online presence is an extension of you, and it should be treated with the same level of care and consideration as you would apply to, for example, creating your business cards.
Consistent, appropriate use of branding on social media has a major impact on how your audience perceives you and we will ensure that yours is both effective and memorable.
The point of social media is to be social. There’s little point setting up a Facebook or Twitter account for your business that you only update once every blue moon. To be successful on social media, your content needs to encourage conversation and action from your followers.
There are a variety of methods that can be applied to achieve this and we can guide you on which are best suited to your audience, business and goals.
Social media is used largely as a personal and informal source of conversational leisure, but your business profile needs to be treated in a completely different way. An accounting firm isn’t going to create any positive reactions from posting beach snaps from the manager’s holiday. It’s irrelevant to the service and sends a negative message about the business’ level of professionalism and focus. A bit of common sense will go a long way.
Digital Hub can create a bespoke content strategy that will keep your audience engaged and interested in your platforms and in you.
It’s one thing trying to analyse your digital presence by just looking at your page’s likes and followers, but being able to understand your platform’s specific data and convert it into effective action is a different matter.
Analytics reports provide a wealth of information on what works for your audience and what doesn’t, as well as indicating key details on demography. We will use this information to ensure that your content strategy is optimised fully to suit your audience.